Mark Johnson – Broker




Hall and Hall is pleased to represent landowners and buyers of premiere properties in Nebraska and across the country.

Mark's passion.
Your priority.

Living on a ranch that’s been in his family for 130 years, Mark is a broker who knows and understands ranching.

Land is Mark’s passion. He understands pricing, potential, and principles of integrity, fairness, and hard work– principles that have been woven into the fabric of Hall and Hall since 1946. 

Mark is on Hall and Hall's World-Class Team

More Acreage Brokered Than Any Firm in the World


Total Sales Since 2008 – Triple That of Competitors


Land Broker Website


Years of Building Relationships


Offices Serving Customers Worldwide


Annual Marketing Program Investment for Clients


Brokers and Agents Working Together to Sell Your Property


Public Relations Media Value Annually

Hall and Hall is America's Largest and Most Effective Land Brokerage

Hall and Hall sets the standard for premium land marketing, with a world-class “engine” that:

  • Invests over $2.6 million annually in multi-channel marketing programs for our clients
  • Creates beautifully tailored promotional materials for your exceptional property
  • Attracts more web visitors than the next 3 competitor’s sites combined
  • Cultivates the largest database of qualified buyers
  • Generates annually over $2 million in public relations exposure in critical national media
  • Has more social media followers and higher engagement than any other land broker
  • Delivers print ads targeted to your buyers
  • Utilizes direct mail programs that cultivate property interest
  • Co-lists your properties on the major “third party websites” for maximum exposure
  • Leverages best practices for placing digital ads customized for your property in front of the most likely buyers
  • Invests in “remarketing” that tactfully drives prospective buyer engagement
  • Emails updates and alerts to buyers who have expressed interest in properties like yours
  • Invests in brand-building through sponsorships, conventions and special events that grow our legacy of leadership
America's Most Unique Brokerage Firm
America's Most Unique Brokerage Firm

America's Most Unique Brokerage Firm

We believe that the successful approach to selling what we refer to as “investment-quality rural real estate” involves much more than simply knowing or finding a prospective buyer. We take the position that it is our job to use every tool at our disposal to create an atmosphere of desirability, credibility, and competition in which a buyer is essentially compelled to pay a top price for the property.

Over the last 70+ years we have developed a company that is completely dedicated and structured to accomplish this task. Everything we do is designed to achieve that end including the judicious use of a uniquely designed form of land auction.

We have grown from a single family office to an employee-owned company and a real estate partnership with seventeen regional offices, a truly international clientele and 24 brokers and agents who represent arguably the 24 best land brokers in America. Our annual sales now span a global geography and routinely approach $500 million and actually surpassed $1 Billion in one year.

Reaching the correct buyers, quickly.

Reaching the correct buyers, quickly.

As the owner of a world-class property, you understand your market is an exclusive network of highly qualified buyers. Having been in business since 1946, we likely know most of these buyers already. Our vast network is continuously cultivated, and with the #1 land brokerage website, we’re meeting more new prospects than anyone else. Furthermore, Hall and Hall collaborates with all other brokers in the industry to bring you the best buyer for your property.

The Industry's Best Media and Publicity Team

The Industry's Best Media and Publicity Team

One of Hall and Hall’s biggest differentiators is its world-class publicity and media promotion team, and our work has directly resulted in numerous ranch sales. Over the last 15 years, we have generated more than $20 million in media exposure, including major news stories by CNBC, Forbes, Fortune, FOX, The New York Times, Architectural Digest, Cowboys & Indians, The Dallas Morning News, The Denver Post, The Daily Mail, The Financial Times, Texas Monthly, The LA Times, TODAY, and many more.

In 2017, we generated more than $2 million in publicity for our buyers in the “who’s who” of national and global media.

“Advertisements are what you pay for and publicity is what you pray for.”