Lifestyle
Wrangler: For Cowboys, Cowgirls, and a Cache of Others
By Sue Mead | Photography by Gustav Schmiege III
Feb 28, 2025 | Presented by Hall and Hall
Think denim. Think blue jeans. Think authentic western-wear. And, then expand your visage. Wrangler is an American manufacturer with roots that date to 1897 and the clothier widely known and highly-respected for denim, blue jeans and authentic western-wear. It should be no surprise that this global brand scores #1 for jeans sales in the US, but also has a portfolio that includes outerwear in Classic Styles and New Styles and purveys jackets, shirts, tops and a wide variety of items available in a wide variety of fits, rises, sizes and prices.
Wrangler Fast Fact
In 1947, Blue Bell introduced the Wrangler 11 MWZ to US consumers after designing and testing prototype jeans. Targeted primarily at cowboys, innovations included felled outseams and inseams, rear pockets crafted for comfort in the saddle, ‘no scratch’ rivet pocket reinforcement, a zipper fly, and a strong tack in the crotch instead of a metal rivet.
