Farm Athletes opens doors for college athletes with ag roots

Farm Athletes, a new initiative spearheaded by online auction platform Tractor Tuesday, aims to support college athletes with farming and ranching backgrounds by offering NIL (Name, Image, Likeness) deals. Organizers said the program seeks to alleviate the financial burden on these student-athletes face, empowering them to succeed both academically and athletically while maintaining a connection to their agricultural roots.

Zach Bosle, CEO of Tractor Tuesday, believes farm-raised individuals possess a unique and valuable work ethic.

“You work on a farm or ranch until the job is done. There’s no quitting early,” he explained. This discipline and endurance, instilled through farm life, translate well into other aspects of life, especially athletics.

“We want to bring attention back to these farm athletes and show that they’re not to be overlooked,” Bosle said.

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